Show Faith in Moviegoers: Devout audiences respond to unprecedented range of films

  • Author(s): Andreas Fuchs
  • When: 2016-05
  • Where: FilmJournal International
  • “Consider your audience, and if you engage your audience in a meaningful way, people will come.” Although Chris Stone, certified brand strategist and founder of Raleigh, North Carolina-based Faith Driven Consumer (FDC) is talking about some 41 million Americans who are guided by their beliefs—and spend $2 trillion annually in the process—he provides advice that holds true for pretty much all moviegoers. And, in fact, for all types of businesses too.

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