- Author(s): Andreas Fuchs
- When: 2016-05
- Where: FilmJournal International
“Consider your audience, and if you engage your audience in a meaningful way, people will come.” Although Chris Stone, certified brand strategist and founder of Raleigh, North Carolina-based Faith Driven Consumer (FDC) is talking about some 41 million Americans who are guided by their beliefs—and spend $2 trillion annually in the process—he provides advice that holds true for pretty much all moviegoers. And, in fact, for all types of businesses too.