- Author(s): Mark Ward Sr.
- When: 2016-08
- Where: Scandal in a Digital Age
While the sex scandals of televangelists Jim Bakker and Jimmy Swaggart made headline news in the 1980s, the national media took a pass in 2010 when televangelist Marcus Lamb confessed adultery and alleged a multimillion-extortion plot against him. The case illustrates how the proliferation of media platforms has fragmented audiences so that some scandals, which might have been big news a generation ago, now circulate only within special interest communities.