Televangelism, Audience Fragmentation, and the Changing Coverage of Scandal

  • Author(s): Mark Ward Sr.
  • When: 2016-08
  • Where: Scandal in a Digital Age
  • While the sex scandals of televangelists Jim Bakker and Jimmy Swaggart made headline news in the 1980s, the national media took a pass in 2010 when televangelist Marcus Lamb confessed adultery and alleged a multimillion-extortion plot against him. The case illustrates how the proliferation of media platforms has fragmented audiences so that some scandals, which might have been big news a generation ago, now circulate only within special interest communities.

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